I am a London-based creative professional who cultivated my skills as a conceptual artist during my academic tenure at Central Saint Martins, ultimately earning my bachelor's degree. Rooted in a rich blend of theory and artistic practice, my academic background informs my unique perspective.

My theoretical and research endeavors delve into the profound significance of the digital image within a post-modernist society and the nuanced political consequences embedded in the digital age. Through my fine art practice, I actively challenge and document concepts associated with human perception, mental health, and post-humanist theses.

This creative evolution extends into various domains, including fashion, lifestyle, travel, and fitness photography/videography. Here, I seamlessly combine strong narratives with visually captivating elements, translating my prior artistic experiences and knowledge.

Currently, I have the privilege of collaborating with leading global brands across the fitness and lifestyle industries, allowing me to solidify my presence and impact in these domains. In these realms, I adeptly craft compelling narratives interwoven with visually captivating elements, resonating across diverse industries and platforms.

I am also the founder of Impact studio London - www.impactstudio.london . A new concept fitness content agency.